(Filed Under wholesale Men's Underwear News). Delta Galil has signed a five year global licensing deal with Lacoste to design, produce and distribute a line of men’s underwear, sleepwear and loungewear, according to a company announcement. The collection will launch for spring, 2015 and “will be sold in Lacoste boutiques, across the brand’s selective distribution network and in specialist stores.”
“Becoming a partner of Lacoste for the purposes of creating a collection that embodies both the values and the style of this iconic brand is a true honor,” declared Isaac Dabah, CEO of Delta Galil. “It is also a major initiative in our strategy for expanding our brand’s operations, increasing our portfolio of licenses and strengthening our presence in the global market.”
Jose Luis Duran, CEO of Lacoste added that "It was essential that we choose a licensed partner with a profound respect for our strong heritage and the sporting spirit of the Lacoste brand. Delta Galil team has a perfect understanding of what our brand vision means...This choice reflects a desire on the part of Lacoste to benefit from the expertise of a specialist brand with the aim of developing an underwear line that meets high quality standards."
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