(Filed Under wholesale Lingerie News). Fantasy Lingerie has just hired Jaclyn Swedberg, the Playboy Playmate of the Year in 2012, as its “exclusive spokesmodel.” She appears in the company’s 2013 fall catalog which was distributed at the recent International Lingerie Show in Las Vegas and mailed nationally.

“Our goal at Fantasy Lingerie has always been to create lingerie that allows women of all shapes and sizes to feel their most confident and sexy. Therefore, it was important to find a spokesmodel who truly embodied those qualities and could represent the values we stand behind as a company,” said Fantasy’s managing director, Leilani Whitney.

According to the company’s announcement, “Finding the right person to represent their company as a spokesmodel was an important decision for Fantasy Lingerie because of the impact it would have in defining their brand. Swedberg’s genuine respect and passion for the company, coupled with her girl-next door personality and killer curves, was the winning combination for Fantasy.”

Leilani reported that “After our first photo shoot with Jaclyn Swedberg, we immediately recognized she was the perfect choice. Not only did she look fantastic in our lingerie, but she also commented on how sexy she felt when wearing it.” As Fantasy’s spokesmodel, Swedberg will, according to the firm, be involved in “exclusive photo shoots throughout the year for product catalog and lifestyle features.” To date she has modeled for Fantasy’s various collections including “Play (fantasy costume designs for the bedroom),Tease (flirty lingerie styles), holiday inspired panties, and Pure, the seductive white lingerie line which happens to be her favorite collection because, “It gives me a feeling of sexy innocence, which I love.””

Swedberg expressed enthusiasm for both her new role and the quality of Fantasy Lingerie. “I knew Fantasy was a brand I could support because not only did I love everything I tried on, but I also loved the sense of family that supported the brand. When they asked me to be the face of Fantasy Lingerie I was very grateful and honored.”

Fantasy reported that the former Playmate “also wears Fantasy Lingerie in her personal life and on photo shoots,” adding that her attachment to the brand, “will not only strengthen the marketing efforts for the company, but provide cross-promotional opportunities with customers, as well.” Swedberg added, “While wearing Fantasy Lingerie I just feel sexy. I feel comfortable — like the pieces were made for me. Lingerie is supposed to make you feel like a better and sexier version of yourself and Fantasy really does a great job of bringing out the best version of myself.”

Swedberg originally appeared in Playboy in April, 2011 and was selected as Playmate of the Year a few months later. To view Fantasy Lingerie’s entire collection visit: http://www.fantasylingerie.net/

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Published 10-04-2013 by -