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current news

Wood Expands Hermosa Beach Underwear Line

(Filed Under wholesale Men's Underwear News). Men’s underwear brand Wood Underwear is expanding its popular Hermosa Beach collection with two new brief styles, new loungewear items and adding white to its classic color lineup.

“Our retailers are our partners and the new styles and colors have been prioritized directly with them in mind,” Terresa Zimmerman, the founder of Wood Underwear, said in a statement.

The company’s name hints at its fabrication — Wood Underwear is crafted with a wood-based fabric, beech tree cellulose, which makes up the modal that adds a soft feel to its comfortable modal-cotton-elastane blend. The underwear styles include hip briefs, classic brief, trunks, boxer briefs and biker briefs. V-neck and crewneck undershirts are also available. The styles come in singles or multipacks and in 10 different colors, now including white. A single pack wholesales for $8 with a $20 suggested retail price, while an undershirt wholesales for $12 with a $30 retail price point.

Loungewear styles, which debuted at CurveNY to accolades from press and buyers, include long-sleeve crewneck shirts, short pants and long pants available in heather grey, navy and black.

Hermosa Beach, Calif.-based Wood Underwear LLC was founded in 2012 to provide a comfortable, fashion-forward, affordable alternative to unstylish big-box-store underwear multipacks. It is available online and boutiques across the U.S., including high-end fitness club Equinox.

more wholesale Men's Underwear News >>

Published 08-27-2013 by Katherine Rautenberg

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