(Filed Under wholesale Lingerie News). “Although the plus size volume is a fraction of that of regular size, this category has always been a core part of iCollection,” declared Justin Lam. “The company has a long history of designing great lingerie for the plus market and it is an essential part of our DNA.” He added, “We have a strong and loyal customer base that we adore and will strive to delight for many years to come.”

“iCollection is wholly committed to supporting the plus market,” continued the executive. “We therefore allocate at least a proportionate amount of our marketing and advertising budget specifically for this segment of our business. For our ads and catalogs, we use plus models to showcase the beautiful garments that we have designed for our plus customers.”

Responding to retailers has helped iCollection in this segment. “The retailers in the plus market are always preaching the importance of quality and fit, and we listen to our customers religiously. Meeting the high demands of this segment has made iCollection a much stronger company, and you can see it in the exquisite quality and attention to detail of all our garments.”

“iCollection’s commitment to plus customers is unprecedented in our market,” Lam concluded. “As an example, we offer 90% of our (hanging) lingerie in plus size. And we are now offering plus all the way up to the 4X size to give our customers as many options as possible.”

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Published 06-28-2013 by -