(Filed Under wholesale Hosiery News). Infinity Classics, which produces an extensive variety of leg wear for women and children as well as shapwear, maternity intimates and other accessories, is expanding its network of sales personnel, according to Mark Kimmelman, a sales executive who joined the company late last year. Independent sales reps are currently being evaluated for various territories and product categories.

“Our company DNA is all about manufacturing,” said Kimmelman, during a recent interview, as he sought to explain the focus of the firm. “Some companies care more about marketing or generating top line sales. The end result is that a marketing-oriented firm gets excited about appearing on a talk show, and a sales-oriented firm gets excited about having a good sales quarter. But at Infinity Classics we get excited about finding the next fiber, the next knitting machine that widens the leg opening yet creates a product that holds firm on the leg. In short, we get excited about creating a better product for the consumer!”

Sales reps joining the firm will find that Infinity’s “Business is off the charts,” claimed Kimmelman. “We are driving sales in all categories. Our ability to provide great value in the product at compelling pricing translates into motivated retailers. If it’s women’s leg wear, it’s fashion/commodity leggings in superb fabric choices, embellished with designer details at sharp costs. In maternity intimates we offer 11 styles. We service every part of the woman’s journey through pregnancy. Maternity retailers love the style options.”

“Our women’s shapewear is so diverse,” the sales executive continued. “Designer and bridge customers choose from elegant lace, rich satins and comfortable power netting all wrapped in modern styling. Traditional stores are amazed that our opening price point garments have so many features, not found at higher retails. The kids leg wear segment mimics our formula with success stories throughout the country.” Overall, Kimmelman emphasized that there are tremendous opportunities for “Great sales reps.” Contact: mkimmelman@infinityclassics.com.

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Published 04-18-2013 by -