(Filed Under wholesale Lingerie News). “This is our first foray into wholesale,” declared Clubfife CEO Andrew Linton, explaining why he brought his small line of women’s underwear and loungewear, which he has been producing in San Francisco since 2004, to the recent Pool Trade Show in Las Vegas.

Linton, who says he operated (as well as produced apparel for) his own women’s ready to wear store in San Francisco from 1996 to 2003, started off the intimates business with a web site and a subscription-based underwear club after he closed the store.

Today, Clubfife offers three styles of modal/lycra (92%/8%) panties, a bandeau retailing on his own web site for $28 ($10.75 wholesale), a boyshort for $30 ($10.75 wholesale) and a thong for $24 ($9 wholesale). A cami retails for $36 and leggings are $54 ($26 wholesale). Yoga pants retail for $88 and a “double hoodie” wholesales for $43. The underwear is offered in about 12 colors, with some “seasonal variations.”

Clubfife styles come packaged in oblong boxes with a small round hole at one end (to see the color of the product inside). On the outside, the package has a cool, modern conservative look with a photo of a model wearing the product. When you open the box, however, you see that the lid with the hole can be converted (with the help of scissors) into one of those “Do Not Disturb” placards you hang on the outside of your hotel room door. This one, printed white on pink, reads “Please do not disturb. I’m getting my fife on.”

“It’s the best underwear in the world,” Linton insisted. “Women swear by it. They literally throw out all the underwear they have and replace it with this. It is sexy and comfy. You don’t have to compromise sexy for comfort. It’s like wearing a cloud.”

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Published 03-08-2013 by Nick Monjo