(Filed Under wholesale Maternity News). Royce Lingerie, the British wire free bra specialist, has introduced the new “Liberty” bra for expecting and breast feeding mothers. Style 1776 is a smooth cup bra that comes in U.S. 34 to 40, in cups D, DD, E, F and G. “Skintone” is the only color and the wholesale price is $25. The bra is exclusive to this country and joins about a dozen other nursing bras in the company’s collection.
“Liberty is designed to give excellent support, beautiful comfort and a great shape under clothes,” according to a company spokesperson. “It’s lightly padded, totally wire free and has seam free, smooth cups - just right for during pregnancy and throughout breast feeding.” Features include, “Molded, padded seam free cups for a smooth outline under clothing;” “Boning in sides to provide great shape without pressing in to delicate breast tissue;” “Easy opening drop cup clips for one handed release” and “four eye adjustment for flexible fit.”
The bra, along with Royce’s other styles, will be shown at the Curve show in New York, February 24 to 26. The firm also has a variety of other bras (and matching panties) including a mastectomy collection, a “Comfort” collection of more than a dozen “everyday” bras, “Impact Free” sports bras and the “Missy” collection of training bras for young girls. Royce is represented in the U.S. by Larry Lardner who will attend the upcoming show.
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