(Filed Under Fashion News). In a market where retailers are suffering, Just One LA's owner Nir Zilberman is pleased to see his business booming.

"Our business is increasing and we are doing absolutely amazing," he said. "We found that in the lingerie and underwear business its all about image and how you display your merchandise." To help perfect this image, Zilberman has recently hired a professional window dresser. Each month, Zilberman and the window dresser work with vendors to create a unique display that focuses on that particular vendor. This month, to honor the return of Ginch Gonch, Just One LA will feature the zany styles of the Canadian-based company.

Another feature of the store that brings in additional business is extended shopping hours. Zilberman explains that since his new location is located among many night clubs, bars and restaurants, staying open till 2:00 a.m. has been great for business.

These last few seasons may have been lucrative for Just One LA, but Zilberman explains that is wasn't all just fun and games. "You just have to work harder and be more creative," he said. "The more creative you become in your store, the more attention you are going to get and the more money you are going to make."

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Published 10-23-2008 by Libby Dowd