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Dreamwear No Longer Producing Playboy Line

(Filed Under wholesale Lingerie News). As recently as last weekend, Dreamwear, Inc. had displayed Playboy as one of "Our Brands" on its web site but in an email Friday Elliot Franco wrote to BODY noting that "we are no longer a Playboy licensee. The programs we were running have come to an end." The firm had produced a Playboy lingerie collection for a few years, but according to an independent source, this was done for a single store. Now, on the company’s web site, the Playboy logo has been removed and replaced with Laura Ashley’s (Dreamwear’s latest license).

Meanwhile, Panties Plus, Inc. has, for several years, produced a "Playboy Intimates" collection sold to a variety of stores and the brand continues to be displayed on the company web site. "Lingerie and sleepwear collections identify with a broad consumer base spanning multiple generations," is that company’s description.

In addition, Rubie’s Costume Co., Inc., has had the Playboy license for adults for a couple of years, and currently offers some 38 costumes, mostly for women.

more wholesale Lingerie News >>

Published 01-26-2013 by Nick Monjo

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