(Filed Under wholesale Lingerie News). Fullbeauty has just introduced its new patent pending Comfort Choice Custom Fit Bra, “designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps.” The bra is offered in sizes ranging from 38B to 48DDD and retails on the company’s site for $29.99 to $34.99.

According to a statement from Fullbeauty, a division of Redcats, an online distributor of apparel and other consumer products, “The bra has easy front sliders that adjust an extra two inches on both sides for a perfect balance and custom fit. In addition to the sliders, the Custom Fit Bra has a hidden sling for extra comfort and support.” It has cotton-laminated cups and comes in dark magenta, white and rose nude.

Fullbeauty is a division of Redcats, an online distributor of fashion and other consumer products, which, in turn, is a division of PPR, a public French company. According to a statement by the chairman of Redcats on its web site, it “ranks among the top 3 of apparel e-merchants worldwide, in terms of sales volumes on its web sites and footprint in 31 countries.” In 2010, according to the PPR annual report, the Redcats division generated around $4.5 billion in revenue for the firm from about 70 different e-commerce sites and 184 million items sold worldwide that year. In 2011 PPR announced it had begun the process of selling the Redcats division, perhaps because it was less profitable than the luxury and Puma divisions of the conglomerate.

“Many women fluctuate in weight and size so the Comfort Choice Custom Fit Bra allows women to make a slight adjustment to the fit to ensure her figure is balanced and she looks beautiful in her clothes,” said Michele Crawbuck, vice president and brand manager, fullbeauty. “A bra that fits and flatters your figure is the key to looking and feeling good, and the Comfort Choice Custom Fit Bra was designed to give curvy women the perfect fit everyday.” According to the company statement, the new bra is “an exclusive design of Comfort Choice, a long-standing brand well-known and trusted by fullbeauty and OneStopPlus Group’s loyal customers.“

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Published 10-22-2012 by Nick Monjo