(Filed Under Wholesale Swimwear News). Cruise & Co., which recently took over the distribution of Pain de Sucre swimwear and related labels in North America, is planning to expand sales in the range of 50,000 to 100,000 suits within five years. To reach this goal both the manufacturer and distributor are investing heavily in this market by attending a variety of markets and all major trade shows (including Curve and the Miami Swim Show) and increasing trade advertising.
Much additional awareness of the brand will certainly result when the first U.S. Pain de Sucre boutique is opened in New York by the end of this year.
Cruise & Co. believes the time is right for Pain de Sucre in America. After 25 years, the brand has risen to the top levels of the European swim market. The collections contain a wide range of French-designed, unusual and interesting suits and cover ups. For example, the current offerings include bright and bold solids, exceptional printed silks and even crocheted styles. The inherent beauty of the suits and the variety of looks guarantees this swimwear appeals to many different customers’ tastes.
The variety of silhouettes (in addition to the new Pain de Sucre Unlimited plus size line) ensures that the label also works on a wide variety of body shapes. Furthermore, according to the distributor, Pain de Sucre has made minor adjustments to the suits to better fit the American body.
Cruise & Co. carries the full range of Pain de Sucre styles (including its Suggest bodywear collection, the Little Pain de Sucre kids collection and the plus group), and targets both boutiques and department stores in all North American territories. Wholesale prices range from $100 to $145 in U.S. dollars. Cruise & Co. maintains and extensive inventory of the brand to handle initial orders as well as reorders.
In addition to the major shows, the company also attends the Los Angeles Fashion Week, the Dallas and Atlanta markets (with Suggest) and the Toronto, Edmonton and Montreal markets.
The effort is already working. Cruise & Co. said many boutiques in the U.S. have already started selling Pain de Sucre, and the opening of the New York flagship store next month will accelerate North American sales going into 2013.
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