(Filed Under wholesale Lingerie News). International Intimates’ “expanded Pink Lipstick clubwear line is starting to ship, and from the amount pre-orders, we can see that the growth of this brand is just getting started,” declard Wilson Kello, creative director of International Intimates, as he predicted growing success for label which was launched late last year.

“Buyers know the winning packaging, low price, and high quality of the merchandise keep customers engaged, and that means high-margin profits. In other words, Pink Lipstick is a money maker. From larger chains and internet retailers, to cozy little owner-operated boutiques, the goods sell down to the unit.”

“In terms of clubwear trends, the spectrum for Pink Lipstick has expanded to include more than just the modern party girl,” continued Kello. “The stripper wears it by itself. The party girl wears the full-coverage sequin dresses, or layers the sexy revealing styles with a g-string and a tank. The girl on the street adds cutoff jean shorts and throws a bandeau or tank under the shredded seamless pieces. And we’ve heard from more than one customer who’s mother has asked to borrow her Pink Lipstick clubwear! So, this is really Pink Lipstick’s moment. If you want to sell a lot of it, buy a lot of it—it’s that simple.”

Kello added, “we’ve also got some big things in the works for the already highly-successful René Rofé sexy brand, but it’s too early for me to give details. What I can say is, innovative new products, attractive new packaging!”

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Published 06-22-2012 by -