(Filed Under Wholesale Swimwear News). “Creativity and boldness have always been the key words of the enterprise,” declared Christian Keusseyan, owner of Pain de Sucre, the luxurious and innovative brand from France that is now being distributed in the U.S. by Cruise and Co. Fashion, Inc. and soon to be shown at the Miami Swim Show.

“Many shapes launched by Pain de Sucre have revolutionized the swimwear industry and inspired many trends,” claimed Keusseyan in an recent interview. “Draped crossover bandeau, unique underwire, “jewel” bikini, embroidered trikinis, many unexpected styles have given a new breath to summers.”

Now Pain de Sucre (which translates to “sugar loaf”), which made its reputation draping the most slender of bodies, including the likes of models Laetitia Casta or Olga Kurylenko (according to the owner), has created the Unlimited line with cups up to E and bottoms up to extra large to answer the demands “of a specific clientele” with more generous curves.

“Pain de Sucre was created 25 years ago in Marseilles, by two brothers-in-law, and is still today owned by the same family,” Keusseyan explained. “Designers deeply fond of fashion, they very soon met a great success with their summer lines and particularly beachwear. The name Pain de Sucre is, by itself, a pure invitation to voyage, a dream of golden sands and enchanted blue seas. The French touch is everywhere in the collections and the bikini is suddenly a haute couture adornment and not a simple costume.”

“Very innovative also in the materials like ultra light, quick-drying fibers and second skin fabrics, the know how of the brand is internationally recognized. Prints are the flags of the brand, exclusive and selective, especially colored for the designers. Because today swimsuit is a culture and a real fashion accessory, this is very naturally that each collection has widely extended to accessories to combine with bikinis.”

Speaking of his current offerings, Keusseyan continued, “The summer 2012 seaside collection pays homage to the fashion house’s spirit by bringing it back to basics...on the famous beaches of Rio de Janeiro. At the heart of the look, silver chains and ivory beads, wrinkled sails, multi-coloured hooks and satin flutter in the wind under the Pain de sucre banner. Colours explode on peony, purple, red chilli and deep blue prints, chasing away the darkness when the sun goes down. At the foot of the Corcovado, don animal prints and dance capoeira to the sound of the bongos...Like tattoos winding themselves around the body, Pain de sucre in Brazil has a story to tell.”

Keusseyan will attend the upcoming Miami Swim Show (July 21-24) along with Mathieu Desjardins of Cruise and Co. and the entire Pain de Sucre beach collection.

Wholesale prices for the one and two-piece swimsuits, wraps, tunics, shirts and cover ups range widely from $38.50 to $235, with suggested retail prices ranging from $76.99 to $469. In addition to the Pain de Sucre and Unlimited collections, the company also has an extensive Suggest bodywear collection, and a swim collection for little girls.

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Published 05-10-2012 by Nick Monjo