(Filed Under wholesale Hosiery News). The big story at MeMoi, the hosiery and accessories division of Infinity Classics, is the dramatic expansion of styles, fashion offerings, colors, textures and accessory categories for fall / winter 2012. The aim, according to a spokesman, is to combine fashion leadership, a one-stop-shopping experience with great value-for-the money, all in one brand.
Fashion director Esty Breier outlined the details of the new collections. “Basically we are doing lots of color, bold styles, cutting edge kinds of looks. This fall it is all about color. Lots of red, orange, yellow, mustard, bright pink, purple, blue all merchandised well together. The product line covers the gamut of all silhouettes, sweater tights, fashion Nylon/Spandex tights, net tights. Trendy over the and knee high’s are essential to this collection, using a variety of specialty yarns and trims. The bulky knee high’s and over the knees in the home sock collection have been an immense success. These versatile products are perfect to be worn at home, with boots, for skiing and simply for fun. Anklets are the most recent products added to our home socks collection and have been very well received.”
“Our faux fur has been upgraded,” the fashion director continued, “to have higher quality fur that nearly looks like authentic fur. This collection includes a solid range of trimmed over the knee socks, boot toppers, leg warmers, and some new unexpected novelty items such as ankle/arm cuffs, collars, and loops. Our line is fun and innovative, yet sophisticated. Our customer is the 24 to 40-year-old who dares to be out there and wants to be noticed. In general, the MeMoi brand is very fashion forward. Anything we do is designed by us, we are a trend setter, not followers.”
In the new hosiery collections there are even “glitzy” looks, in lurex or with stone appliques. Indeed, we saw everything from very short, thin cuffed ankle socks trimmed in lace, to very thick, knitted leggings. The line has even been “extended to home slippers.”
“From home socks to ankle lengths to knee highs, to over the knee and thigh highs to very cozy and yummy socks, leggings,” said Esty Breier. “Basically our line covers everything that goes on the leg,” as well as many other parts of the body. In terms of fabrication, MeMoi ranges from cotton to Nylon net to wool and cashmere and many things in between. We have invested a huge amount of money to build new state of the art machines that have yet to be used in the market. MeMoi sweater tights are unique in their superior fit in which they stretch at the thigh wider then all tights currently available. The tights stretch wide enough to fit large size women.”
Overall, the looks range from basics to elaborate fashion. Retail prices range from $18 to $20 for basic tights, to $24 for fashion tights, to $45 for cashmere tights to $20 to $34 for faux fur and $16 to $18 for over knee high’s and over the knee, to $12 to $14 for anklets. To learn more about MeMoi hosiery and accessories, call (908) 486-5302 and ask for Charna.
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