(Filed Under wholesale Shapewear News). Infinity Classics, which produces the SlimMe label, is aggressively expanding its offerings in several directions within the shapewear category.
One of the most exciting additions is a wide range of fashion colors, something not usually offered by others in this sector. “We now have seven, fun, fashion colors,” explained designer Esty Breier. These include, blackberry, bright pink, lime, mustard, red, burned orange, citron, royal blue, spacedye and heather. They join black and nude, the original colors of the SlimMe collection.
In addition to the new colors, Infinity has expanded the SlimMe line to include several basic, ready-to-wear silhouettes, like camis, skirts, dresses and pants. It also recently added an active grouping that includes workout gear and sports bras, as well as new maternity and nursing styles. Retail prices for SlimMe ranges from $30 for a cami, to $45 for a body suit, to $55 for a braless body suit with thigh shaper.
For fall 2012 Infinity Classics will will continue its expansion in the shaping category by adding several new labels. SlimX will feature laser cut shapewear. Retail pricing will be in the $30 to $60. SlimLux, will be “elegant shapewear, very lacy, high end. Shapewear with a sexy twist,” according to a spokesman. The collection will start in black and nude with basic silhouettes. Retail prices will range from $35 to $60.
Killer Figure and FirmFit will feature “revolutionary technology,” added the spokesman. These new shapewear brands will provide a “tight fitting, slimming effect that will revolutionize the whole shapewear industry.” It will be available in “all silhouettes, control tops, high waisted tights. Once you wear those tights you will never change,” the spokesman continued. “The shaping tights provide “a great hug” utilizing great yarns to “created a light, bum-lifting, stomach-shaping, thigh-slimming” effect. Retail pricing will range from $21.50 to $34.
Infinity’s shapewear is companion to an extensive line of hosiery and accessories that the company sells under the MeMoi label. For more on all of the shapewear selections from Infinity classics, call 908 486 5302 and ask for Charna.
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