(Filed Under wholesale Activewear News). G*Pow Athletics, founded a year and a half ago as a women’s workout line, was at MAGIC (February 13-15) introducing its first men’s collection for fall 2012. There are a dozen pieces for men, which join an existing collection of about 40 styles for women.

The company, which was launched in Hong Kong, already sells to stores in that city, and claims retailers in Singapore, Japan, Taiwan and Venezuela. G*Pow is available in the U.S. at the Western Athletic Clubs (a group of gyms based in San Francisco), as well as shops in Miami

G*Pow also sells its collection online, with retail prices ranging from $51 for its ‘Oh Yah’ sports bra in neon yellow (made of Supplex and Spandex), to $158 for its “Milky Way” hooded jacket in light weight Supplex.

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Published 02-29-2012 by Nick Monjo