(Filed Under wholesale Lingerie News). (MAGIC Report) Pure Style Girlfriends, Inc. was showing for the first time at MAGIC (February 13-15) with a broad line of lingerie solution products and accessories (including bra inserts and a butt panty).

One of the most interesting items was the Perks Bra the company introduced last year. It is a patent pending adjustable bra with no under wire: “a shelf bra designed to lift and shape the breast,” according to Juliana Sherwood, who represented the company at the show. A noteworthy aspect of the bra is that it comes with a series of hidden loops all along the top of the cup, into which the wearer can clip the straps. The multitude of loops allows for a particularly wide variety of strap placements.

The Perks Bra comes in nude and black with clear straps, in sizes 32 A to 36 C. It retails for $42.

In all, Pure Style Girlfriends offers 16 products and is sold in 2000 boutiques in the U.S., as well as in 16 countries claimed Sherwood. The line is also available in “all the major on line retailers,” she said.

Opening wholesale orders are $250.

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Published 02-29-2012 by Nick Monjo