(Filed Under wholesale Costume News). When it comes to Halloween, sexy sells - but so do other product categories.
In that vein, trade show organizer Specialty Trade Shows will host its first-ever Las Vegas Halloween Show next year - an expansion of its Adult Halloween Show exhibiting not just sexy costumes, but traditional costumes, gifts and novelties.
With the expansion, Michael Moreira of Specialty Trade Shows, who runs the Halloween show and the International Lingerie Show concurrently, expects attendance to surpass the 3,000 buyers he attracted to both shows combined last spring. Overall, he expects 300 exhibitors at the Rio Hotel - 70 of them for the Halloween Show, a large uptick from last year's 40 Halloween brands.
"We've had very good success with bringing the Halloween industry as a complement to the International Lingerie Show with the sexy costumes," Moreira said. "Because of that, there have been requests to expand the show into other Halloween product categories, and to bring it more into the mainstream Halloween trade."
Already signed up for the show, which will run April 20-22, are major brands like Rubie's Costume Company, Leg Avenue, Forplay, Dreamgirl and RG Costumes, along with brands that haven't been exhibiting recently, including Billy Bob's Teeth, Big Stuff Inc. and Garland Beauty Products.
On the lingerie side, visitors to the International Lingerie Show can expect an expanded lingerie-only room. In the Miranda room, which is anchored by brands like Rene Rofe, IBasic Intima, Tia Lynn, Dynashape and Milili, Moreira is working to display no novelties and to attract more mainstream brands, like those that would exhibit at smaller mainstream shows, he said.
"My vision or goal for that room is to become like the 180 Madison Avenue lingerie building," he said.
Moreira said ILS and the Las Vegas Halloween Show are a good option for more traditional buyers because it introduces them to products they wouldn't otherwise consider - many of them less expensive.
"I think it gives the retailer an opportunity to see not just the products they came to see, but they would be pleasantly surprised to find some quality in some of those other exhibitors that they wouldn't see at Curve and Lingerie Americas," he said. "They would be very surprised to find that the styles are just as nice as what they're finding elsewhere, and at better price points.
Moreira designed the Las Vegas Halloween Show as an alternative to earlier costume shows, like those in December and March, which he said don't accommodate independent stores who need to shop later for several reasons. He also said his show is more convenient for West Coast shoppers.
"We believe there are a lot of retailers that would prefer to buy later in the season for economics and for the opportunity to see what's out there... to be in tune with what the trends are and be a little more responsive," Moreira said. "Most of the larger chains and department stores, such as the Wal-Marts and Party Citys of the world, are such big companies they like to have a lot of their stuff very early - they can have deeper pockets and they can afford to do that. But we believe there is a larger percentage of the market that would prefer to buy later, and buy on the West Coast."
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