(Filed Under retail Lingerie News). Kuwait-based retail group Alshaya has announced plans to bring a fresh look its newly acquired La Senza stores.

"We have exciting plans to refresh the business with new product collections and store redesigns which will create a compelling customer proposition and enhance the brand’s contribution to the British high street," stated senior vice president of property John Hadden.

The company confirmed that it has appointed CBRE, a third-party property firm, to oversee acquisitions and lease renewals for the 60 U.K. La Senza stores it acquired from previous brand owner Lion Capital. Alshaya plans to invest approximately $155 million in the U.K. brand over the next two years.

Alshaya manages international franchise brands including Mothercare PLC, Debenhams, Topshop and Miss Selfridge.

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Published 01-12-2012 by Katherine Rautenberg