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current news

Dreamgirl Expands 2012-13 Diamond Lines

A Dreamgirl style shot by BODY Magazine.
A Dreamgirl style shot by BODY Magazine.

(Filed Under wholesale Lingerie News). Dreamgirl International is expanding its Diamond Collection packaged lingerie lines to incorporate the latest runway trends for 2012-2013.

The company has also introduced updated packaging with bigger front and back images, enlarged plastic side windows and gold banners to identify any additional items — such as adult DVDs, toys and novelties — that may be included with the lingerie styles.

"Dreamgirl is continuing to introduce innovations in our packaged lingerie assortments with new fashion-forward fetish designs along with bold merchandising of our toy, DVD and bedroom costume Diamond lines," stated Dreamgirl C.E.O. Christopher Scharff. "We have updated our Always In Stock program with new top-performing Diamond styles to ensure our customers continue strong sales throughout 2012."

Highlights for the Red Diamond line, which encompasses classic lingerie, fetish looks, bedroom costumes, pasties, plus-size lingerie and novelty items, include dozens of new looks plus plenty of additions to the Always In Stock program. New fetish styles include high-tech diamond net mesh fabric with chain details, décolleté-enhancing buckles, paddles with matching wrist restraints, plus a caged teddy style with a removable novelty leash, all available in plus sizes. Dreamgirl’s top-selling bedroom costumes division added schoolgirl, sexy cop and French maid bestsellers to the Always In Stock program while introducing new looks, including the feline-inspired On the Prowl and the Western look Giddy Up Cowgirl. New designs for pasties feature tassels, chains, feathers and heart- and butterfly-shaped crystals.

Dreamgirl reports that the Black Diamond hosiery collection sales increased substantially in 2011. For 2012, a large portion of Black Diamond hosiery has been added to the Always In Stock program. The company has also introduced more bodystocking styles as well as mesh garter dresses with attached stockings as well as an increase in plus-size offerings.

The Purple Diamond line, Dreamgirl’s packaged clubwear collection, is adding exotic snakeskin prints, black-light-compatible dance sets and new colorways for its dress and two-piece club sets that regularly feature sexy cut-outs, chain embellishments and lace-up details.

White Diamond, the packaged bridal line, introduces a new range of white sheer mesh teddies and chemises packaged with Dreamgirl’s exclusive door hangers with a "Just Married — Do Not Disturb" message made for hotel room doors on wedding nights.

Items in the Diamond Collection are available in One Size Fits Most and One Size Fits Most Queen and wholesale from $8 to $13. Los Angeles-based Dreamgirl’s Diamond Collection can be found at hundreds of online and brick-and-mortar stores around the world, including Adam & Eve, Cindie’s and Romantix.

more wholesale Lingerie News >>

Published 01-12-2012 by Katherine Rautenberg

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