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Du-mi Adds To Repertoire

New style for collection featuring 40's and 50's-inspired designs.
New style for collection featuring 40's and 50's-inspired designs.

(Filed Under wholesale Shapewear News). New York-based Du-Mi, a shapewear brand, has added two new styles to its collection featuring 40’s and 50’s-inspired designs.

Amber Taylor, designer and owner of the company, has created the two new styles, the low-rise boy leg brief and the high-cut brief, to fill a niche. “I try to think about what is a fashion-forward 25 to 35-year-old woman wearing and I try to map up the collection with pieces that a young woman wants to wear now,” explained Taylor.

The low-rise boy leg brief is targeted toward the contemporary woman who wears low rise bottoms, but still wants a shape and a sculpt that is not visible above the bottoms. On the other side of the spectrum is the high-cut brief, which is targeted toward women who are wearing high-waisted bottoms, since the design hits up to the navel.

The collection, which will begin shipping in April, is made of a lightweight poly and lycra blend that is done in basic black, taupe and in a leopard print. Taylor explains that the leopard print has been receiving “outstanding” feedback and as a result she is going to pursue extending her repertoire to include more prints in 2009.

The collection is set at a wholesale range of $16 to $35 and a retail range of $34 to $72. It is available in sizes XS through XL (fitting sizes 0 to 18), which also fills a niche. “It sets us apart that we do XS. I have friends that wear size 25 jeans, but are still kind of ‘skinny fat.’ In the feedback I’m getting, I found it is a really underserved market,” said Taylor.

Taylor, with the help of Joyce Baran, who has over 40 years of design experience, has created these new pieces to combine fashion with practicality. “Our initial collection was very fashion driven for shapewear, but maybe not as wearable,” admits Taylor. “Now we have great fashion combined with something wonderfully practical as well.”

In additional news, the company expects to launch a plus size division by August 2009. “We are actively working on that,” said Taylor.

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Published 02-10-2009 by Bruna Fernandes

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