(Filed Under wholesale Lingerie News). Italian lingerie and loungewear company Parah S.P.A. is targeting modern women with the previews of its fall-winter 2012-2013 collection.

The company made comfort and wearability its top priority, while giving the styles feminine touches through lace detailing and delicate embellishments and embroidery. Lingerie looks include molded bras and briefs made from stretch tulle, lace and cotton. Pajamas, nightgowns, T-shirts and robes are created with soft jersey and lycra-cotton blends. Colorways include timeless black and white as well as denim, jade green, onion and a print comprised of tiny blossoms.

Parah’s luxury styles typically wholesale in the $30 to $225 range, with a retail range of $60 to $500. Styles by Parah are available at boutiques and specialty stores worldwide, including U.S.-based NancyMeyer.com and SwimwearBoutique.com.

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Published 11-30-2011 by Katherine Rautenberg