(Filed Under wholesale Loungewear News). An intimate apparel deal with sleepwear company Carole Hochman will see Steve Madden-branded loungewear hitting retail stores in time for the holiday 2012 season.

The collection will include menswear-inspired thermals, flannel pajama sets and boxer shorts. Retail prices are expected to range from $30 to $68.

Known primarily for its shoe collections, Steve Madden has been expanding its business internationally as well as venturing into celebrity lines and other apparel segments over the past year. Steven Madden, Ltd. was established in 1990 and is based in Queens, N.Y.

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Published 11-30-2011 by Katherine Rautenberg