top shadow
BODY

current news

Marks & Spencer Lingerie Ad Banned


The banned Marks & Spencer bus ad.
The banned Marks & Spencer bus ad.

(Filed Under retail Lingerie News). Major U.K. retailer Marks & Spencer has had to pull ads for its Autograph line of lingerie after the Advertising Standards Authority deemed it as "overtly sexual."

The advertisement, which appeared on the sides of public buses, shows a model wearing lingerie while kneeling on a bed with her back arched and legs spread apart. Complaints led to the Advertising Standards Authority’s investigation, which resulted in a ban on the ad.

In a release about the advertisement, the Advertising Standards Authority stated that its ruling is "a useful example to the industry of the tougher line we’re taking on ads that are likely to be seen by children."

The Advertising Standards Authority was established in the U.K. in 1962 to regulate the content of advertisements, promotions and direct marketing in the country.


more retail Lingerie News >>

Published 11-30-2011 by Katherine Rautenberg

Related Articles

Marks & Spencer Lingerie Ad Banned
Marks & Spencer Returns to France
Marks & Spencer First-Half Profits Fall
Marks & Spencer Goes Carbon-Neutral


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow