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current news

Oh La La Cheri Brand Expands, Launches Site

Oh La La Cheri’s newly launched website.
Oh La La Cheri’s newly launched website.

(Filed Under wholesale Lingerie News). Sexy lingerie brand Oh La La Cheri is taking its signature collections in a new direction, expanding its offerings and launching a new company website.

The company, which was producing lingerie under the Oh La La Cheri and OSexy brands, has reformatted its products into new collections: the sensual, sophisticated Oh La La Cheri brand has become Boutique by Oh La La Cheri, while the OSexy brand has become Tres Sexy by Oh La La Cheri. Along with the relaunch of its established labels, Oh La La Cheri has introduced a new line: Bridal by Oh La La Cheri, a line of romantic lingerie ideal for wedding nights and honeymoons.

The company premiered a new website to showcase its three signature lines at According to owner Nicolas Attard, the company is also planning, in 2012, to offer twice the number of SKUs it produced in 2011.

Miami-based Oh La La Cheri launched in 2006. The company’s lines are available in specialty stores and boutiques across the U.S., Canada, Australia, Europe, Hong Kong and Japan.

more wholesale Lingerie News >>

Published 11-09-2011 by Katherine Rautenberg

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