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Wolford Reports Sales Increase

(Filed Under Financial and General Interest News). For the first three months of fiscal year 2012, Austrian hosiery, lingerie and apparel producer Wolford AG reported a 6.5 percent rise in sales to EURO 31.8 million, up from EUR 29.8 million in the prior year’s period.

Sales at the 110 Wolford-owned boutiques worldwide climbed 6.4 percent from the first quarter of 2010, while department store sales rose 17.3 percent. According to company C.E.O. Holger Dahmen, Wolford is focusing its efforts on mono-brand distribution growth, especially in the Asian markets.

"In the past fiscal year, we achieved substantial sales growth in almost all markets. This especially applies to the Asia/Oceania region, where sales were up by about 37 percent," Dahmen stated. "Encouraged by this development, we want to specifically target the Chinese market in strengthening our Asian activities in order to considerably expand Wolford’s presence in the big cities. As in most other markets, we will rely on Wolford-controlled distribution, based on a combination of our own and partner-operated outlets."

Sales in the 2011 fiscal year grew 36.8 percent in Asia while growing substantially in established markets as well, including 19.3 percent in the United States, 28.3 percent in Spain, 14.5 percent in Switzerland, 9.3 percent in Scandinavia and 9 percent in the U.K. The company’s signature legwear and hosiery generated 57.3 percent of the company’s brand sales in fiscal 2011, while ready-to-wear accounted for 32 percent of sales and lingerie generated 8.6 percent.

Established in 1950, Wolford AG has 14 international subsidiaries and distributes branded legwear, lingerie and apparel in 65 countries around the world.

more Financial and General Interest News >>

Published 11-09-2011 by Katherine Rautenberg

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