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current news

Sandler Launches Retro Collections


From the new spring/summer 2009 swimwear and loungewear collections.
From the new spring/summer 2009 swimwear and loungewear collections.

(Filed Under Wholesale Swimwear News). New York-based Brette Sandler has launched her new spring/summer 2009 swimwear and loungewear collections. Dubbed California Dreaming the lines are inspired by Hollywood of the 1960's and 1970's.

Highlights of the swimwear collection include cascading ruffles, as well as pleats, twists and knots. The swimwear collection is comprised of ten different styles of bikinis and one-pieces and is embellished by means of gold rings and grommets. It also features figure-flattering cut-outs and feminine bows. And while in the past the Sandler line was mostly solid-driven, the California Dreaming collection is an example of the company expanding into prints.

The new swimwear prints—which include polka dots, liberty florals, and retro-inspired geometrics—are done on electric hues such as pink, neon orange, gumball green and surf blue. Colors also include sultry jewel tones such as emerald, rose, raspberry and navy, as well as sunny pastels like seashell blue and mint green.

The loungewear collection, entitled After Sea, offers complementing and multi-functional silhouettes to the swimwear, which may be "worn over the swim wardrobe or paired with accessories that turn them from daywear to nightwear," said the company.

Garments include floor-sweeping maxis, plunge-neck tunics and spaghetti strapped minis and smocked sheer silk dresses done with ruffled trims.

The collection, which retails at a $158 to $164 range, will start shipping this April. Customers of Sandler, who are generally in the 18 to 35-year-old range, can expect to see the collection at stores across the nation and world, including Barneys New York and Bloomingdale's.

"I offer swimwear that has both fashion and function," said Sandler. "I design suits that I feel have a little more personality than other lines out on the market. I come from a womenswear design background, so I've taken ready-to-wear details and translated it into swimwear."

see more

more Wholesale Swimwear News >>

Published 02-06-2009 by Bruna Fernandes



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