(Filed Under wholesale Lingerie News). Baci Lingerie USA has announced the hiring of Alicia Sinclair as the company’s new national sales director.

In addition to to being head of sales, Sinclair will also head up the marketing and new business development departments. She will be responsible for assembling a sales team and representing Baci Lingerie across the United States, including traveling to meet with customers and representing the company at trade shows.

"We couldn’t have found a more perfect candidate at a more perfect time," said Erik Alexander, vice president of sales and marketing for Baci Lingerie USA. "We’re excited to have Alicia and her years of experience and expertise join us just in time for the winter holiday and Valentine’s Day buying seasons. It is a strong work ethic like her that will help us to grow in 2012 and beyond."

"I’m thrilled to be part of the Baci Lingerie affordable luxury revolution and ready to take on the challenges that lie ahead," said Sinclair, who has previous experience in sales, merchandising, lingerie design, creative direction, retail training and seminar and trade show representation.

Alicia Sinclair can be reached at (818) 427-2667 or alicia@bacibrandusa.com.

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Published 11-07-2011 by Katherine Rautenberg