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Activewear by Danskin. Activewear by Danskin. Activewear by Danskin. Activewear by Danskin. A look from Material Girl.
Activewear by Danskin.

Added: Aug 2011
Activewear by Danskin.

Added: Aug 2011
Activewear by Danskin.

Added: Aug 2011
Activewear by Danskin.

Added: Aug 2011
A look from Material Girl.

Added: Jul 2011

current news

Material Girl Announces Model Search


(Filed Under Fashion News). Iconix Brand Group’s Material Girl, an innerwear and outerwear brand designed by pop star Madonna and her daughter Lola, announced a nationwide casting call for models as part of its spring 2012 marketing initiatives.

The search for the Material Girl brand "Lucky Stars" will launch Nov. 2 at Macy’s Herald Square in New York City and continue with additional casting calls at Macy’s locations in Miami, Chicago, San Francisco and Los Angeles. Aspiring models will be judged by a panel of celebrities, including Kelly Osbourne, the current face of Material Girl.

"We are excited to be able to engage and interact with our material girl consumers on such a personal level," commented Dari Marder, chief marketing officer of Iconix. "The top contestants will have the opportunity to work with Lola at the photo shoot, be photographed by a fashion photographer, appear in a national marketing campaign and hopefully create memories for a lifetime."

Contestants must bring a photo of themselves and be ready to tell the judging panel why they should be chosen as a Material Girl Lucky Star. Aspiring models unable to attend a casting call can upload a picture and statement to MaterialGirlCollection.com. In addition to being the face of the brand, winners will receive a $5,000 cash prize.

New York-based Iconix Brand Group, Inc. owns, licenses and markets dozens of consumer brands, including Candie’s, Starter and Danskin.


more Fashion News >>

Published 10-28-2011 by Katherine Rautenberg

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