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Bar Refaeli to Launch Online Underwear Shop

(Filed Under retail Lingerie News). Supermodel Bar Refaeli has announced she will be launching Undeez, a subscription-based e-commerce shop filled with original basics and underwear designs for men and women.

Refaeli stated that the intimate apparel’s focus is comfort, not lace or sexiness. She will be responsible for marketing and business development, while her friend and partner Dudu Balsar, an attorney and former model, is spearheading the company. Customers will be able to purchase the products based on monthly subscriptions.

"The website,, launches in November and on it you’ll be able to buy clothes — underwear, socks and T-shirts for men and women — in very soft, basic fabrics," Refaeli stated. "I started the site with a friend because when I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way ... so this website is great because after subscribing, you get these necessities sent directly to you each month." will launch in early November.

more retail Lingerie News >>

Published 10-24-2011 by Katherine Rautenberg

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Bar Refaeli to Launch Online Underwear Shop

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