(Filed Under wholesale Hosiery News). Hosiery, socks and leggings brand Hue has updated its legwear packaging for the first time in a decade.

The new packaging features a clean solid white background in lieu of its baby blue, pink and yellow backgrounds with updated product photos focused on the legs and torso of the model. The Hue brand name will remain in oversized black letters while the names of its hosiery lines — Essential Solutions, Gotta Have It and So Sexy Sheer — will appear in bright blue, yellow and pink letters, respectively.

The first rollout of the new packaging will feature a small picture of the former packaging, so that repeat customers will be able to recognize the product they are looking for. The packaging also advertises the products’ retail price — $8.50 for one pair or $15 for two.

Hue is owned by New York-based Kayser Roth, an affiliate of The Golden Lady Group.

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Published 10-05-2011 by Katherine Rautenberg