(Filed Under retail Lingerie News). Baci Lingerie continues its rapid international expansion with the announcement of the brand’s new strategic distribution agreement with Brazilian company Elos do Amor.

São Paulo-based Elos do Amor, doing business as Baci Lingerie Brazil, will be responsible for opening mono brand Baci locations. "The Brazilian shopper is very savvy, and is used to experiencing one of two sides of the retail spectrum — very beautiful and expensive, or very inexpensive and poor quality," stated Baci Lingerie Brazil president Marta Morales. "Baci Lingerie will bridge the gap and offer beautiful products for affordable prices."

"We can’t wait for Baci Lingerie to take off in Brazil," said Baci C.E.O. Robert Rosen, stating that the company was eager to to offer well-priced, quality lingerie to the 190 million residents of the South American country.

Rosen has invited anyone interested in investing in Baci Lingerie to contact the brand at info@baci-lingerie.com or meet with Baci at the International Lingerie Show being held September 19 to 21 at the Rio Hotel in Las Vegas.

more retail Lingerie News >>

Published 09-01-2011 by Katherine Rautenberg