(Filed Under retail Lingerie News). Baci Lingerie’s worldwide expansion continues with the announcement of a partnership in one of the biggest lingerie markets in the world.

The lingerie brand has partnered with French company 1979 Diffusion, which will be doing business as Baci Lingerie France with headquarters at 72 Rue du Faubourg in Paris. Baci Lingerie France will be responsible for brand exposure, distribution and the opening of 50 mono brand store in premium locations over the next six years.

"We are very excited to have found the right partner to enter one of the biggest and most sophisticated lingerie markets in the world," stated Joy Menon, director of brand communications for Baci Lingerie. "We believe Baci Lingerie France greatly understood Baci Lingerie’s concept of affordable luxury ... not just providing lingerie at a great price, but creating an entire world around the brand and making the customer feel special."

Baci Lingerie France will be managed by Stéphane Coquelet, who has over 15 years of experience in lingerie distribution. "For the first time ever, every French woman will be able to enjoy glamorous lingerie at an affordable price," Coquelet said. "Women here are going to respond to the beauty of the product, the artfulness of the presentation — and they are definitely going to respond to the prices."

Baci Lingerie has recently announced expansion into Hungary, the United Arab Emirates, Mexico and the Baltic States, with stores planned in Scandinavia, the United Kingdom, Spain, Holland, Germany and the United States. Anyone interested in a Baci Lingerie partnership can contact the brand at info@baci-lingerie.com or meet with Baci at the International Lingerie Show on September 19 to 21 at the Rio Hotel in Las Vegas.

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Published 08-17-2011 by Katherine Rautenberg