(Filed Under wholesale Lingerie News). Layla Lobatti, creator of the Between the Sheets fashion show at F.I.T., plans to release her own lingerie line next year, she told BODY.
The Between The Sheets line, which Lobatti described as "happy, fun and playful," will target boutiques and department stores like Bloomingdale's and Saks Fifth Avenue. Layla Lobatti for Between The Sheets, a more upscale offshoot for more mature customers, will target pricier boutiques and more exclusive retailers like Neiman Marcus and Barneys.
Both will debut with a fall/holiday collection next spring, Lobatti said.
"In this market, in this time, I want to smile and be happy," she said. "So many lingerie ads and so many lines are so serious. This is about healthy body image; lingerie for me is not something you hide, but something that embraces who you are."
Lobatti graduated in 2007 from the Fashion Institute of Technology, where for three years she hosted Between The Sheets, a runway show for student designers of intimate apparel that helped her earn a scholarship from industry charity group The Underfashion Club. She has held design positions at D2 Brands, a division of Delta Galil Industries, where she worked on intimate apparel projects for Nicole Miller, Tommy Hilfiger and Tra La La, which Delta Galil bought in July.
Both of her lines will features bras, panties, chemises and lounge pieces, she said. Layla Lobatti for Between The Sheets will incorporate more intricate fabrications, like soft microfibers, lace with mesh and silks, and special touches like dip dyes, ombre dying and draping.
Lobatti is targeting a fairly high price-point - $70 to $100 retail for a bra from Between The Sheets and $100 to $200 for a bra from Layla Lobatti - because she wants to keep her manufacturing in the United States, which is generally more expensive, she said.
As for the BTS fashion show?
"I'm considering in the future, once the line is established, a Between The Sheets spinoff, with a design competition where the winner gets his piece in the line and some of the proceeds," she said.
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