(Filed Under retail Lingerie News). Devil May Care, a lingerie boutique in Rochester, N.Y. open less than a year, has recently begun expanding product lines, including men’s underwear.

Owned by sisters Anastasia Cerankosky and Jennifer Mahoney, the shop was inspired by intimate apparel boutiques in Los Angeles and New York. The store has a Parisian theme and carries lines from brand like Elle Macpherson Intimates, Maison Close and La Fee Verte as well as sexy accessories, perfumes and vintage lingerie.

Devil May Care is located at 775 Park Ave. in Rochester.

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Published 08-11-2011 by Katherine Rautenberg