(Filed Under retail Lingerie News). High-end French lingerie brand Aubade will be opening its first stand-alone store in London this fall.

The store, located at 4 S. Molton St., is 420 square feet and will carry lingerie, swimwear, loungewear and accessories. According to the company, plans to open additional Aubade locations in high-end areas of London are in the works.

Aubade was founded in 1875 as a corset and girdle-making company. Calida acquired the Aubade brand in 2005.

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Published 08-09-2011 by Katherine Rautenberg