(Filed Under Financial and General Interest News). Leading apparel supplier and marketer Jockey International, Inc. announced that it has partnered with ad agency TPN to bring the brand to a new generation of consumers.
Jockey began searching for an agency partner in April 2011 to incorporate creative accountability into its integrated marketing communications and campaigns through brand strategy, advertising, digital and social media, retail marketing and promotions.
"We were looking for an agency with strong strategic and creative talents, and we believe TPN will demonstrate these skills, as well as its ability to be collaborative, efficient and accountable," said Dustin Cohn, senior vice president and chief marketing officer for Jockey International. "TPN’s approach from a retail-out and shopper’s vantage point affords them the ability to help us develop new strategies to achieve our growth and brand objectives."
Jockey International was established in 1876 and is headquartered in Kenosha, Wis. Jockey apparel products are available in over 120 countries.
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