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Eco-boudoir Launches New Range


(Filed Under wholesale Basics News). UK-based Eco-Boudoir, a sustainable intimates brand, is launching their first printed organic cotton and Lenpur sleepwear range for the Autumn/Winter 2009 season.

The collection, which is comprised of underwire and padded bras as well as teddies and silk chemises, is inspired by “winter forest – midnight branches, berry colored flowers and wild owls,” said a company spokesperson.

The range, which retails from £25 to £325 (approximately $33 to $430 at the current exchange rate), is represented under five nature-inspired prints: Fierce Heart, Owl’s Kiss, Ice White, Ruby Berry and Diamond Leaf.

Due to the company’s serious commitment to environmental sustainability, the fabrics are digitally printed, which uses far less water than traditional silk screen printing, and are made with natural dyes and sustainable fabrics certified by EcoTex, Skal and IMO.

Lenpur, which is used in the new range, is a cellulose fabric made form the wood pulp of fir trees. The wood pulp comes exclusively from pruned wood from white fir trees that has been cultivated in a fully eco-sustainable way. The suppliers use close loop systems to recycle the chemicals used to process the fabric. The fabric is thermoregulatory, transpiration-promoting, anti-odor and absorbent.

“For me, real luxury is wrapping yourself in the softest most sumptuous materials to be had in the full knowledge that nothing and no one is harmed as a consequence,” said Jenny White, founder of Eco-Boudoir. “I believe that more and more people feel this way, which is why I set up Eco-Boudoir. My mission is to make sustainability sexy.”

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Published 01-29-2009 by Bruna Fernandes

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