(Filed Under wholesale Lingerie News). U.K.-based lingerie brand Kiss Me Deadly’s vintage-inspired retro and burlesque looks are designed for glamorous, seductive and sensual women.
Having started with a design for a traditional six-strap garter belt with metal clips, Kiss Me Deadly has expanded into bras, panties, girdles, cinchers, corsets and many more vintage shaping styles. Kiss Me Deadly’s two lines of lingerie are sold along with Cervin stockings. The first line is composed of classic girdles and suspender belts, along with the brand’s bestselling Vargas dress, a shaping all-in-one composed of a supportive underwire bra with a double-layer control mesh midsection and six metal garter tabs for stockings. The second line is a set of limited edition lingerie with new collections appearing as frequently as each month. The current collection is called Seven Deadly Sins and is created from supportive powernet; soft mesh blends; various satins, including a flat-knit high-lycra silk substitute; laces; plastic boning and certified nickel-free metal suspender clips.
Vargas dresses and lingerie sets are generally crafted in China with the continuity line and a few other products crafted in the U.K. Bra styles are available in sizes 32 to 38, B to DD with bottoms and cinchers in sizes S to XL. The wholesale price range falls between £10 (approximately $16) to £25 ($45), with a recommended retail price range of $40 to $100. Minimum orders for retailers are £100 (approximately $160). Kiss Me Deadly has yet to establish a U.S. sales contact and distributor, but buyers may purchase products from the company’s password-protected wholesale online shop. Products are shipped from company headquarters in Sheffield, U.K.
Kiss Me Deadly reaches a demographic of 18- to 60-year-old women and aims to use the brand’s functional garter belts and attractive shapewear to draw consumers into independent boutiques rather than mainstream stores. "Because of our strategy of running a limited edition each month, we encourage customers to pay quickly and often, and to return to the stores regularly to see what is new," owner Catherine Clavering told BODY. "Additionally, the new releases offer an authentic reason to reach out to mailing lists and social media on a regular basis to bring customers back to your store."
Kiss Me Deadly is available in lingerie and burlesque boutiques in the U.K., France, Spain, Italy, Finland, Germany, Sweden and Australia. U.S. boutiques carrying Kiss Me Deadly include Taboo Tabou in Chicago.
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