(Filed Under wholesale Lingerie News). Lorraine Chambers, formerly of Sassybax, has joined Knock out! Panties as the vice president of business development.

"Having enjoyed seven years of growing the Sassybax brand with Amanda Kennedy and the Sassybax team, the evolution of our industry draws me to new changes," Chambers told BODY. "The opportunity to join Angela Newnam and Knock out! in bringing women such an innovative an needed product was too good to pass up."

"She is a tremendous asset to me and to our brand," said Angela Newnam, founder and chief executive officer of Knock out! Panties. "The rep team that she has built shares her energy and are all making tremendous progress with Knock out!"

Chambers can be reached at lorraine@knockoutpanties.com.

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Published 07-01-2011 by Katherine Rautenberg