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Kathy Ireland Licensed by Panties Plus

(Filed Under Licensing News). Panties Plus, Inc. has been awarded an exclusive license to produce a complete collection of Kathy Ireland Worldwide intimates and sleepwear in the U.S., Puerto Rico and Canada.

The collection, currently positioned to launch in August to the industry and hit stores in spring 2012, will include bras, panties, shapewear and sleepwear in functional and comfortable fabrics with detailing including exclusive prints and lace trim. Retail prices are projected at $12 to $60 while sales projections for the first year are anticipating more than $10 million at wholesale.

"Our newly signed Kathy Ireland Intimates and sleepwear deal presents a tremendous and unique opportunity for our company to be a part on one of the most successful brands in retail today," stated Joey Hanan, chief executive and brand manager of Panties Plus.

Kathy Ireland Worldwide, recently listed by Global License Magazine as the 28th most powerful brand in the world, generates more than $1.5 billion in retail sales in home, bridal, jewelry and apparel collections. Kathy Ireland Worldwide products are sold at over 50,000 retailers and boutiques in over 50 countries.

Panties Plus, Inc. focuses on intimates, shapewear and sleepwear for juniors, women and plus sizes. Panties Plus products are sold in over 35,000 retail locations, mostly in the U.S. and Canada.

more Licensing News >>

Published 06-30-2011 by Katherine Rautenberg

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Kathy Ireland Licensed by Panties Plus

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