(Filed Under Financial and General Interest News). Gap Inc. won a trademark lawsuit against eco-tourism company G.A.P. Adventures Inc.

A New York judge ruled that Canada-based G.A.P. Adventures must change its name and logo by Sept. 1, 2011, remove articles of clothing from the stores and refrain from using any variation of the word "gap" when referring to itself.

"Gap has suffered an irreparable injury because consumers are likely to be confused initially or deceived as to a connection or affiliation between Gap and G.A.P. Adventures," stated Judge Alvin Hellerstein. "Remedies at law will not compensate Gap for the boost in credibility that G.A.P. Adventures receives as a result of this initial confusion as to its affiliation."

San Francisco-based Gap sued G.A.P. Adventures in 2007 for infringement of registered trademarks.

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Published 06-30-2011 by Katherine Rautenberg