(Filed Under Wholesale Swimwear News). Patricia Byrnes has been named president and director of marketing at swimwear producer Fit 4 U.
Byrnes, who has worked in the swimwear production industry since 1985, will lead Fit 4 U in the design, manufacturing and sales of upscale women’s swimwear through retailers in the U.S., Canada, Europe and Mexico. She was previously co-owner of swimwear brand It Figures with partner Ronnie Strausser and Canada-based manufacturing partner Phantom Industries.
The Fit 4 U sales office and showroom is located in New York City.
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