(Filed Under Financial and General Interest News). Brazilian lawmakers have passed a law requiring sexual health messages placed in lingerie and undergarments manufactured and sold in the country.

This "warning label" law, introduced 12 years ago, is now awaiting approval from Brazilian President Dilma Rousseff before it is put in place. Labels in bras will encourage women to engage in self-examinations to detect early signs of breast cancer and labels in underwear will remind men and women to use condoms and get screened regularly for prostate and cervical cancers.

While many support the progressive health campaign, Brazilian lingerie manufacturers are concerned about several aspects of the law, including making the message stand out to consumers, the possibility of discomfort due to additional tags in the garments and the overall cost of adding labels to their products. The Brazilian intimate apparel industry produces more than 735 million pieces a year.

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Published 06-14-2011 by Katherine Rautenberg