(Filed Under retail Lingerie News). A series of billboards featuring U.K. apparel retailer Marks & Spencer’s lingerie lines have been banned after viewers deemed them too sexually suggestive.

The billboards feature a close-ups of bras on models accompanied by the phrase "Perfect fits."

The advertisement ban coincides with the findings of a report commissioned by the U.K. government titled "Letting Children Be Children," which covers ways to keep sexualization and commercialization away from young children. The review suggests that billboards with sexual imagery be posted in locations where children are less likely to see them.

In conjunction with the review, the British Retailer Consortium announced its members have signed an agreement not to sell "sexualized" clothing to children. This includes shoes with heels, tops with sheer fabrics and bras with lace or underwire. Members of the British Retail Consortium that have agreed to this pledge include U.K. chains Asda, Tesco and Marks & Spencer.

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Published 06-09-2011 by Katherine Rautenberg