(Filed Under wholesale Lingerie News). British model and TV host Tamara Ecclestone has been announced as the new face and body of U.K. lingerie brand Ultimo.

"Ultimo lingerie is so glamorous, beautifully designed and affordable," the 26-year-old model said in a statement. "I really love that the range offers something for everyone, from A cups right through to G cups."

Ultimo creator Michelle Mone stated, "Tamara is so elegant and beautiful, when I met her I knew straight away that she’d be perfect for Ultimo. She’s had a fairy-tale life, but she’s incredibly down to earth and brings something entirely new to the brand."

Ecclestone will be the leading model for Ultimo’s 2011 summer, autumn and winter lingerie collections. Ultimo lingerie is available in retail stores across the U.K. and Ireland and in the U.S. through U.K.-based online retailer Figleaves.com.

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Published 06-07-2011 by Katherine Rautenberg