(Filed Under wholesale Lingerie News). Amoena has released the fall/holiday collection of its Mia line, known for its comfortable support and revolutionary Comfort+ technology for fuller-busted women.
The comfort-enhancing features of Amoena Mia include extra-long padded hook-and-eye back closure with a cushioned back and foam inner layer, encapsulated band elastic and memory-flex shaping in the bra cups. Amoena Mia’s main body construction is made from a high performance blend of nylon and spandex, plus Comfort+ material, which is designed to regulate and balance fluctuations in body temperature.
"Amoena designed this collection for full-cup women to give them sophisticated, feminine style options without sacrificing the support women need from their bra," said Amoena Marketing Manager Holly Cline. "Amoena Mia customers know what they want from their bra, but also want something stylish and beautiful."
New for fall, Amoena Mia introduced new style lines Sophia, Priscilla, Amelia and Helena, featuring a range of full-cup bras and briefs with delicate lace and embroidery in colors including white, black, nude, ivory, toast and plum. Amoena Mia enhanced the existing Alexandra, Katarina and Melissa styles for fall with new colors and bulk-free T-shirt bra styles while paring down the styling to better fit fuller-busted women’s bodies. Sizes range from 32 to 46, C to J. Matching briefs are available in sizes S to 2X. Wholesale prices range from $30.50 to $35.50, while suggested retail prices range from $65 to $75.
There is a $1,000 minimum order for retailers. All pieces ship from Amoena’s U.S. headquarters in Kennesaw, Ga. Amoena Mia styles are available at retailers including Lady Grace Intimate Apparel stores in Massachusetts and Von Maur department stores in the Midwest, and through online stores including HerRoom.com and BiggerBras.com.
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