(Filed Under wholesale Sleepwear News). When sleepwear and loungewear manufacturer WildBLEU noticed rising raw material and production costs two years ago, the company began developing a product line in response to the changing industry and needs of consumers. The result is CoolBLEU, a sleepwear line featuring lower-priced moisture-wicking fabric.
The inaugural CoolBLEU collection features three styles that come in sizes S to 3X and feature a pattern with dogs inspired by the company’s black English lab, Luna. The sleep tee style wholesales for $10, a sleep shirt wholesales for $12 and a pajama set with capri pants and a T-shirt wholesales for $19, with suggested retail prices of $21, $25 and $40 respectively.
CoolBLEU features WildBLEU’s original Heat Release Technology (HRT) fiber, keeping the wearer cool no matter what the situation — night sweats, hot flashes due to menopause or chemotherapy, or simply humid summer nights.
CoolBLEU products are manufactured in China and warehoused and shipped from the WildBLEU corporate facility in Seattle. Retailers currently carrying the CoolBLEU line include Muriel’s Intimate Apparel in Michigan, Gregg’s Pharmacy in Maryland and JoKaren Fine Lingerie & Activewear in Massachusetts.
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