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Jaclyn Paige Launches New Bra Straps

Bra straps designed by Jaclyn Paige.
Bra straps designed by Jaclyn Paige.

(Filed Under wholesale Accessories News). While some women tuck and tug away at their bra straps in an attempt to keep them hidden from sight, Paige Melton, designer for Jaclyn Paige Designer Bra Straps, has designed six new straps to encourage women to do the exact opposite and flaunt their bra straps.

There are a total of six newly designed straps offered by Jaclyn Paige: Irresistible, Sheer Bliss, Precious Dream, Hot Cocoa, Black Tea and Brown Velvet. Each name is directly related to varieties of roses that have similar colors to the bra straps.

Irresistible is made of white Swarovski pearls and crystals and it is embellished with a gold oval link. Sheer Bliss is also decorated with white Swarovski pearls and crystals, but is embellished with a silver link. Precious Dream is made of pink Swarovski pearls and crystals and is also embellished with a silver link. Hot Cocoa is decorated with brown Swarovski pearls and crystals and an antiqued copper link. Black Tea is decorated with black Swarovski pearls and crystals with a gunmetal link. Lastly, Brown Velvet is decorated with brown Swarovski pearls and crystals and is embellished with rhinestone balls.

Price points for the new line of straps ranges from $54 to $140 retail and the price range for all the straps the company offers is from $40 to $140.

All straps stand up to 25 pounds of pressure and the company guarantees that they do not break. Also, “all of our bra straps are handmade in the USA [and] we only use the finest Swarovski crystals, rhinestones, pearls and glass beads. Each strap is lead and nickel free [and] we do not use glue or any unsoldered links.”

Currently, the products are only being sold on the company’s website, but they are very interested in having vendors carry the bra strap line since the company also offers wholesale pricing.

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Published 01-27-2009 by Bruna Fernandes

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