(Filed Under wholesale Socks News). Stick-e Brands, creators of innovative socks, gloves and other yoga and fitness accessories, is reaching out to men via new advertisements, packaging, logos and trade show appearances.

"All Stick-e products are unisex, but many people think of yoga as only for women," Stick-e Brands founder Libby Andrews said. "The demographics reveal, though, that 27 percent of participants are men, and this segment is growing. Men are becoming devoted yoga fanatics."

In response to these increasing numbers, Stick-e Brands began incorporating male models at trade shows and business events in January and released new packaging for Stick-e Yoga Socks featuring male models in April.

"The male demographic is generally 35- to 60-year-old men who have led a traditionally active, athletic lifestyle," Andrews said. "They want to make sure they are healthy to maximize their quality and quantity of life. They are becoming more conscientious of their overall health, including a more balanced lifestyle with attention to nutrition, exercise and spirituality."

Andrews said that Stick-e plans to release an even wider array of fitness products and solutions in 2011. Because of the expanding diversity of products and their users, Stick-e has adopted the tagline "For a More Rewarding Fitness Experience."

Stick-e Brands products and accessories are sold at several prominent fitness retailers as well as online stores.

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Published 05-23-2011 by Katherine Rautenberg